I was staring the dribbble at the most popular designs and I was intensely looking for that magical equation behind a superb interface that sets you apart from the others. I tought I have to make something incredible every time, in order to be on that top, but while visiting a famous designer’s profile, suddenly I realized something. Not all the work he created was ‘perfect’, but somehow he became better with every shot. My very next tought was: if he can do it, then I can do it. I just need to setup a clear vision, work harder, protect my…

Designing a positive checkout experience that perform well above average is something you cannot learn over night. Many A/B tests in which your shopping cart is failing against competitors, may lead you to a succesful final one. This is what I call a great story of improved progress. The more layouts you design, the closer to producing greater ones you are. You can’t get to quality without first going through quantity. Sean McCabe You need to learn things like conversion rate, cart abandonment, billing information, payment methods specific to different countries and many other practicable things. Our goal is to make the…